Over the past three years, Apple has rolled out a number of new features to ensure its users’ privacy. One of the biggest privacy features is Apple’s App Tracking Transparency, which gives users the ability to control which apps can track their activity and access their data.
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When you download and open a new app, you’ll get a pop-up notification that asks if you want to let the app track your activity across other companies’ apps and websites. You’ll also see information about what the app would track. You can tap Ask App Not to Track to block that activity or Allow.
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