In Sony’s keynote address at CES 2024 on Sunday, the electronics giant focused on 3D creation and developing synergy between its media, gaming and entertainment products. Nothing demonstrated that last point better than when Izumi Kawanishi, president of Sony Honda Mobility, reintroduced the company’s new Afeela electric car by driving it onstage using a PlayStation 5 DualSense controller.
You probably won’t be able to park your Sony EV with a game controller when the brand eventually starts building the Afeela. Kawanishi was quick to point out that this was merely a tech demo. This is the third CES appearance of the electric car and it pretty much looks the same as last we saw it, so it makes sense that a flashy introduction was necessary to grab our attention.
