London, Rome, Tokyo, Cancún and Las Vegas, some of the most visited destinations in 2023, are still among the top places travelers are searching to go to this year, according to the travel sites Kayak and Hopper.
Beach destinations like the Cayman Islands and French Polynesia are also trending destinations for 2024.
“Americans are looking for fun in the sun,” said Laura Lindsay, a global travel trends expert at the travel search engine Skyscanner. “Our data shows that they are seeking out destinations with equal opportunities for relaxation and outdoor adventures.”
After the extreme weather events of 2023 and overcrowding at popular destinations, travelers are also looking for cooler, less crowded spots.
Those hoping to avoid the kind of crippling heat that struck southern Europe last summer are showing interest in Scandinavian countries like Norway and Denmark, say travel advisers, and airlines like Air Canada and American Airlines are adding new routes to meet the demand.
“Two of my favorite places in the region are Bergen and Flam in Norway, with some amazing food, markets and landscapes,” said Joshua Smith, the founder of Global Citizen Journeys, a travel company that caters to millennials.
While interest in Scandinavia is rising, Mr. Smith said the priority for most of his clients is to book major destinations like Italy and France while there are still accommodations. Once places are sold out, he expects rapid growth in Scandinavia bookings.
Mr. Smith is also recommending Malta. “From its history and architecture to the food, Malta maintains the comfort of Europe with solid tourism infrastructure, but without the crowds.”
Another alternative that travel advisers recommend is Slovenia. “Because it’s less known, it is much cheaper and less crowded,” said Laurel Brunvoll, the owner of Unforgettable Trips, a Maryland-based travel agency.
While Ms. Brunvoll’s clients are eyeing destinations off the beaten path, they are also booking popular places like Italy, Spain, Portugal, France and Britain. More distant destinations, including Egypt and India, are also gaining traction as well as polar excursions and world cruises, she said.
In North America, one of the most anticipated events is the total solar eclipse on April 8. Popular places to view the path of totality include the Mazatlán coast of Mexico; Cape Girardeau, Mo., with its hiking trails, bike paths and nature center; and scenic Niagara Falls, N.Y.
Texas is also expected to be an epicenter for the event and, with its range of scenery, festivals and other activities in places like Burnet, Sulphur Springs and Lampasas, could draw up to 700,000 visitors, according to the eclipse cartographer Michael Zeiler, who has been keeping track of visitation probability in various areas.
