- Chat translations and Circle to Search are useful
- Sharper 5x zoom
- Good low-light camera performance
- 7 years of software upgrades
Watch this: Samsung Galaxy S24 Ultra vs. Galaxy S23 Ultra vs. iPhone 15 Pro Max (Flagship Phones Compared)
10:31
When I reviewed the Galaxy S23 Ultra last year, I called it “the king of extra.” That still applies to the Galaxy S24 Ultra. It’s the Ultra’s giant screen, embedded S Pen and ridiculously long digital camera zoom that truly separate it from the regular Galaxy S24 and S24 Plus, not Samsung’s new AI features. Samsung gave the Galaxy S24 Ultra a fresh coat of paint with its new titanium design and flatter screen, along with a sharper 50-megapixel zoom camera that can take crisper photos at 5x magnification. Perhaps most importantly, the entire Galaxy S24 lineup will get seven generations of Android version upgrades like the Pixel 8 lineup, marking a big step up from Samsung’s previous four-year pledge.
Aside from its new AI tricks, the Galaxy S24 Ultra ultimately feels like a slightly upgraded version of last year’s phone. Samsung also missed an opportunity to make its top-of-the-line phone stand out from the rest of the S24 lineup with Galaxy AI features that are tailored specifically to the Ultra.
Galaxy AI: Language translation and Circle to Search shine
Galaxy AI spans everything from text messaging to Samsung’s apps for note-taking, voice recording, web browsing and the camera. Many of these features feel like tools we’ve seen from Google and Microsoft throughout 2023, but optimized for Samsung smartphones. Galaxy AI can, for example, organize notes in the Notes app into neat bullet points. Its web browser can summarize news articles, while the Voice Recorder app offers transcription summaries broken down by speaker. You can also translate any of these types of content into different languages.
These features should sound familiar to anyone who has been following Google’s AI developments over the past year. That’s intentional: Samsung worked closely with Google on certain Galaxy AI features and is even using the company’s underlying technology to power some tools like the ability to summarize transcriptions, notes and webpages, rewrite text messages in a different tone and remove or rearrange objects in photos.
Read more: Your Future Phone Will Likely Be Smarter, Faster and More Bendy
But the execution isn’t typically the same. Take Samsung’s Generative Edit and Google’s Magic Edit as an example. Both tools let you select an object in a photo and either erase or move that object to your liking, but they can produce different results.
Sometimes one version will patch up the background after removing an object, while the other will substitute the unwanted object with another similar-looking structure that fits into the background. Google’s tool provides a few options to choose from when providing the result, while Samsung only provides one, but watermarks the new photo to clarify that it was altered using Generative Edit.
The Galaxy S24 Ultra’s new chat translation feature is really impressive.
Circle to Search is another practical tool that has the potential to make certain tasks more convenient by preventing the need to switch between apps as often. It’s self explanatory; just circle an object on screen that you’d like to learn more about, and the Galaxy S24 will launch a Google search for that item or location.
I have to admit, it’s hard to fight the instinct to open Chrome or the Google app and just type in my search query the traditional way. But Circle to Search works impressively well so far. I circled images of pesto pasta in my Instagram feed to find recipes and nearby restaurants. Circling a photo of a dress that I liked in my Instagram feed also pulled up similar pieces. Dragging my finger around characters from an animated TV series I recently finished watching resulted in news stories and YouTube videos about those characters, although Google warns that search results for actual people may be limited.
Shopping is the most obvious use case, but there are other ways it could be useful. Circling my character in Diablo Immortals pulled up a search result about my character’s class, for example, which could be helpful for new players. But this experience wasn’t consistent. When I tried to reproduce that result on a separate occasion, I got links to websites and videos about other games like Final Fantasy and Genshin Impact. Depending on how Circle to Search evolves, I feel like there are opportunities for it to be much more helpful.
The Samsung Galaxy S24 Ultra’s cameras are as excellent as ever.
Samsung’s Galaxy Ultra phones are known for their zoom prowess, with the Ultra capable of zooming up to 100x digitally. But this time around, Samsung realized that quality matters over quantity. It replaced the 10-megapixel sensor that zooms at 10x on the S23 Ultra with a sharper 50-megapixel camera that specializes in 5x zoom, with the goal being to provide crisper results even at a shorter magnification.
Samsung succeeds in that regard, although you’ll have to look closely to spot the differences between photos from the Galaxy S24 Ultra and last year’s S23 Ultra. Take these photos of houseplants below as an example, both of which were taken at 5x zoom. They look the same at first glance, but when you examine them more closely, you can tell that the Galaxy S24 Ultra preserved more detail. I zoomed in more and cropped a section of it so that you could see the difference.
Galaxy S24 Ultra
Galaxy S23 Ultra
The Galaxy S24 Ultra has a flatter screen.
The Galaxy S24 lineup runs on a version of Qualcomm’s Snapdragon 8 Gen 3 processor optimized for Samsung’s devices, and it felt as snappy and smooth as you’d expect of a phone at this price. Language translations, which are processed on-device rather than in the cloud, happen quickly; games like Diablo Immortal and Devil May Cry: Peak of Combat run smoothly; and scrolling around the interface feels responsive and speedy.
Samsung is also making a big deal about the Galaxy S24’s ray-tracing capabilities, which should make shadows and reflections in games look more lifelike. Samsung cited Diablo Immortal, Racing Master, Arena Breakout and Night Crows as early examples of ray-tracing-optimized games. I didn’t see much of a difference when playing Arena Breakout on the Galaxy S24 Ultra alongside the Google Pixel 8 Pro, which does not support ray tracing. I’m not sure if Diablo Immortal has been updated to take advantage of the S24 Ultra’s ray tracing yet, but I noticed a difference regardless. Shadowy areas had more definition and contrast on the S24 Ultra compared to the Pixel 8 Pro, which made the game look a bit hazy by comparison.
The Galaxy S24 Ultra beat last year’s Galaxy S23 Ultra and Pixel 8 Pro, the latter of which runs on Google Tensor G3 processor, in benchmarks I ran that measure general computing and graphics performance. But the OnePlus 12 surpassed the S24 Ultra on 3DMark Wild Life Extreme, the graphics-oriented benchmark, while the iPhone 15 Pro Max beat Samsung’s new phone in general computing benchmarks (but not 3DMark).
Galaxy S24 Ultra Geekbench 6
Galaxy S24 Ultra 3DMark Wild Life Extreme
Battery life is solid so far, with the Galaxy S24 Ultra easily able to make it through more than a day on a single charge. But it’ll depend on how you’re using the phone. On a day that mostly involved browsing Instagram and Google, sending text messages, taking photos and streaming Spotify for about 30 minutes with the screen brightness set low, I still had 69% of my battery left after about 15 and a half hours of use.
After a busy workday, during which I streamed music for part of my commute (about 15 minutes), streamed video for about 25 minutes, frequently checked email and social media, and used my phone as it searched for cell service underground on the subway, I had 55% of my battery left after about 13 and a half hours of use. Playing games, processing some Generative Edit photos and turning up the brightness also drained the battery faster in my experience. We’ll update this review with CNET’s battery tests soon.
Overall thoughts
At $1,300, the Galaxy S24 Ultra is hard to recommend unless you really want a giant screen, a camera with a wide range of zoom options and the S Pen. These are the features that truly distinguish Samsung’s high-end phone from the less expensive Galaxy S24 and Galaxy S24 Plus. Galaxy AI is also coming to the Galaxy S23 series, and Google’s Pixel 8 family will get Circle to Search, which means there’s nothing about Galaxy AI that stands out on the Galaxy S24 Ultra specifically.
A device like the Galaxy S24 Ultra that’s already geared towards productivity thanks to its large screen and S Pen seems like a prime candidate for extra Galaxy AI features, so hopefully we’ll see more in a future update. Circle to Search and Generative Edit are easier to use with the S Pen, but that alone isn’t enough to justify the higher price.
Otherwise, the Galaxy S24 Ultra’s sharper 50-megapixel telephoto camera, speedy new processor and seven years of software updates make it a solid upgrade for those coming from an older Samsung phone — if you can stomach the high price.
How we test phones
Every phone tested by CNET’s reviews team is actually used in the real world. We test a phone’s features, play games and take photos. We examine the display to see if it’s bright, sharp and vibrant. We analyze the design and build to see how it is to hold and whether it has an IP-rating for water-resistance. We push the processor’s performance to the extremes, using standardized benchmark tools like GeekBench and 3DMark as well as our own anecdotal observations navigating the interface, recording high-resolution videos and playing graphically intense games at high refresh rates.
All the cameras are tested in a variety of conditions, from bright sunlight to dark indoor scenes. We try out special features like night mode and portrait mode and compare our findings against similarly priced competing phones. We also check out the battery life by using the phone daily as well as running a series of battery drain tests.
Editors’ note: CNET is using an AI engine to help create some stories. For more, see this post.
Samsung Galaxy S24 Ultra vs. competitors
