Fake beef has become uncanny in the last few years, but all that spot-on imitation has amounted to little lasting consumer demand. In response to a continued slide in sales and bad marks from nutrition experts, imitation vegan beef maker Beyond Meat announced the launch of Beyond IV, a new recipe with touted health benefits over the current version.
Beyond IV, which rolls out to US retailers this spring, is the fourth iteration of Beyond’s faux beef. It will be made using avocado oil instead of pressed canola oil. The new recipe has 60% less saturated fat and 20% less sodium, according to a press release issued to CNET on Wednesday.
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Beyond Beef’s launched a new recipe hoping to curry favor with nutrition experts and juice its lagging sales.
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