LG announced pricing on its newest lineup of OLED TVs Wednesday, with the G4 and C4 models becoming available in March. The least-expensive model is the 42-inch C4 series for $1,499.
Based on our reviews of their predecessors, the G3 and C3, we expect the new models to be among the best high-end TVs available this year. LG expects the G4 will be the brightest OLED TV on the market in 2024 — slightly brighter than the G3 — and also touts improved color. The company also says the C4 will be slightly brighter than the C3.
LG 2024 OLED TV Prices
*The 77-inch G4 is currently priced lower than the G3 in the same size.
**The 97-inch display was not available in the G3, so this is the current price for the 97-inch G2.
Initial pricing for the 2024 models on LG’s website is generally a few hundred dollars higher than the current 2023 versions. There’s one notable exception, however. Amazon is currently listing the 77-inch G4 for less than its predecessor. You get the newer TV for about $200 less than last year’s model. And since our major drawback of the top-rated G3 was its price, this discounted window is especially enticing. We couldn’t find lower pricing for any of the other 2024 models or sizes, however.
LG is also bringing back the 97-inch option with the G4, which hasn’t been available since the G2. But it comes with a hefty price tag of $25,000, putting it solidly out of reach for most buyers.
We previewed the C4 and G4 at CES 2024, but we’ll be excited to get our hands on them to test in the CNET lab, where we’ll compare them to other high-end OLED TVs like those from Samsung. In the meantime we continue to recommend the C3 as the best high-end TV overall.
