Fulton Fish Market’s Subscription Got Me Excited About Seafood Again – CNET

I found the seafood delivery service easy, and it delivers on its promise but don’t expect deals or bargains. A single 7-ounce filet of quality farmed salmon will cost you about $13. A six-pack of wild Alaskan salmon filets is more like $84, which breaks down to $14 per filet. Other fish, including tuna and swordfish, is even pricier, much of it on par with a higher-end market such as Whole Foods or Wegman’s. 

Rewards program makes the pricey fish market feel more affordable

Customers can also take part in a generous rewards program that allows customers to accrue five points per $1 spent. You can also earn points by creating a Fulton Finsider account, signing up for their mailing list, and following the market on Instagram. Points can be redeemed for $10 or $15 coupons after reaching 1,000 and 1,500 points, respectively. 

Gift subscription boxes and cards are also available, as well as curated bundles with themes like Fulton’s Finest Hits, New England Raw Bar and Weeknight Stock Up. 

A commitment to sustainability

Fulton Fish Market prides itself on selling sustainable and responsibly sourced seafood. More information on the company’s meticulous selection and vetting process can be found here. The sustainability profile explains the difference between farmed and wild seafood and the nuanced impact they have on the environment and underwater ecosystems. 

Shipping and delivery

This wild salmon filet had enough rich color already that I didn’t do much in the way of seasoning. Instead, it went straight into the air fryer with salt, pepper, olive oil and a squeeze of lemon juice, per my usual routine. I was impressed by how much fresher it tasted in comparison to my typical grocery store salmon. It cooked perfectly and had a tenderness that I don’t normally get from supermarket fish.

Chilean sea bass

I appreciated the size of this ahi tuna steak right off the bat. It wasn’t too thick and, as a result, easy to cut into slices to make a perfect poke bowl topper. That said, there was one fatty and fishy bite that was slightly off-putting. It didn’t ruin the meal, but I dramatically spit the bite in question into a garbage can. 

Wild king crab legs 

While the rich and lobster-esque taste was spot on, some of the meat was a bit rubbery and sinewy. This tends to happen when seafood is cooked, frozen and then reheated, but it wasn’t a deterrent from melting some butter and dipping my way through wild king crab leg bliss. 

Who is Fulton Fish Market good for? 

If you’re a creature of habit and consistently eat the same things, Fulton Fish Market’s subscription program is a wonderful option. There is so much flexibility around modifying orders and delivery times, as well, so you’re not locked into a plan that you’ll tire from in only a few months. (And if you do, you can pause it!) 

This is also a great option for the customer who likes to entertain. Themed boxes take out any of the guesswork when it comes to portion sizes and variety, so all you have to do is cook and serve. 

Who is Fulton Fish Market not so good for? 

While most fish and seafood aren’t difficult to prepare, it’s quite expensive. So if you’re an amateur chef who is prone to destroying food in the kitchen, there is a chance you may ruin an expensive piece of fish and completely regret your purchase.

If said amateur chef is you, I recommend starting with one of their prepared/ready-to-eat options like crab cakes, shrimp burgers, or smoked salmon. These are great for the guy or gal on the go who doesn’t have time or interest to look up recipes or cooking techniques. 

Fulton Fish Market is also not great for those on a budget. While the business’s products are arguably of a higher quality, the price can be difficult to justify outside of a special occasion. 

Final verdict on Fulton Fish Market 

For someone like me whose palate bores easily, I was thoroughly impressed by the wide assortment of Fulton Fish Market’s offerings. Everything I sampled tasted fresh (for the most part) and a step up from the quality of typical grocery store finds. 

While there were a couple of critiques regarding inconsistent texture and moments of fishiness, that is simply the reality of shipping seafood across the country and not consuming it straight from the source. I would recommend the company to anyone who wants to change up or upgrade their current routine.