Keurig coffee makers are easy to use but the pod coffee machines have always been knocked for causing a certain amount of plastic waste. Today, Keurig unveiled a prototype for fully compostable plant-based K-Rounds, a more sustainable single-serve pod to be used in the brand’s new Keurig Alta, also unveiled today. Both the Alta and K-Rounds will begin beta testing later this year for a potential consumer launch in 2025.
I got to see, touch and smell the new K-Rounds alongside the Keurig Alta at a press preview in New York. The new pods are essentially pressed coffee grounds wrapped in a mostly invisible cellulose coating. While the company is still waiting for its application to move through the system, Keurig Chairman and CEO Bob Gamgort told those in attendance that they expect the K-Rounds to be 100% certified compostable before they come to market.
The Keurig Alta will brew both the new compostable K-Round as well as existing plastic K-Cups.
The Catch? You’ll need a new machine to brew them
Unfortunately, no existing Keurig pod machines will be able to brew the new K-Round pods, so consumers will need to purchase a new machine, the Keurig Alta, in addition to the more expensive, eco-friendly K-Round pods.
Pricing was not yet available for the Alta or K-Rounds but we’re told the plastic-free pods will be sold at a premium when they do hit the market. They’re also shelf-stable for up to 6 months. But once a package of pods is opened, the pods are counter-stable for just 30 days before quality begins to deteriorate.
Here’s what a compostable K-Round looks like after it’s been brewed.
Keurig Alta and its line of plant-based K-Rounds pods are set to start beta testing this fall as they gather feedback and insights from retailer and coffee brand partners to refine and optimize the system before launching to the public. The official launch for the K-Rounds and Keurig Alta won’t likely be until 2025.
In a statement released on Wednesday, CEO Bob Gamgort said, “Thirty years ago, Keurig changed the way consumers brewed coffee, with the introduction of the K-Cup pod single-serve coffee system. Today, we are applying all our expertise to create a revolutionary new system that will redefine how consumers will brew coffee for decades to come.”
