Samsung announced its 2024 TV pricing Wednesday, with the cheapest OLED model, the 55-inch S90D, starting at $2,000. This price is on par with LG’s 55-inch C4, its equivalent OLED model that competes directly against Samsung.
Samsung’s most notable OLED advancement this year is its anti-glare technology on the S95D, the higher-end model of its OLED lineup that starts at $2,600 for the 55-inch size. That series competes against the G4 from LG, and pricing between the two are again basically the same. We haven’t reviewed the S95D yet, but we’ll be excited to see how the TV holds up in a bright room. We were impressed by a brief demo of the anti-reflective screen finish at CES.
LG and Samsung will compete to see which company can lead the pack in high-end OLED TVs this year. OLED TVs produce the best picture quality of the TVs we test at the CNET testing lab, and LG’s C3 and Samsung’s S95C, in particular, competed for our best OLED picks last year.
Samsung 2024 S95D and S90D OLED TV prices
