Making travel plans may get easier with Google. The company is rolling out a new AI-powered feature that can create custom travel itineraries, the company said in a blog post on Wednesday.
The new feature is part of Search Generative Experience (SGE), an experimental version of Google search that uses AI to answer questions for you instantly. To enable SGE, you have to sign up for Search Labs.
For example, in search, you can ask Google to plan a three-day trip to Philadelphia that focuses on history, and it’ll instantly create it for you. Google says the AI will leverage data from sites across the web, including reviews, photos and business profiles that have been submitted to Google by users over the years. It’ll also be possible to export your itinerary to Gmail, Docs or Maps.
See also: Travel Planning With AI: I Tested It for a City I Know Inside and Out
AI-generated travel itineraries are currently only available in English and in the US. It is possible, though, to ask Google Gemini, the company’s AI-powered chatbot meant to compete with ChatGPT and Microsoft Copilot, to do the same in a language like Spanish.
The launch of ChatGPT in late 2022 kickstarted a shift toward AI in the tech industry, with major companies investing billions into the technology. Generative AI takes in billions of data points and synthesizes them to create novel text, pictures and even realistic video. This past year, Google has been cramming AI in all of its core products, from Gmail to Pixel, its line of phones.
