Huawei’s new flagship Pura 70 series has a sleek and stylish design as well as multiple rear cameras. The company launched the new line in China on Thursday, in a bid to revive its smartphone business that has suffered due to US sanctions.
The Pura 70 line appears to be a rebrand of Huawei’s P phone series, which were also notable for their rear cameras. The Pura 70 has four models running from 5,499 yuan (roughly $760) for the base Pura 70 all the way up to 9,999 yuan (roughly $1,380) for the 70 Ultra.
Huawei quietly launched its Mate 60 series last year, The Mate 60 runs on the company’s in-house Kirin 9000 processor, which enables 5G connectivity. The Kirin 9000 surpassed people’s expectations of Chinese chipmakers at the time. It’s not clear at the time of writing what processor the Pura 70 or 70 Ultra is using.
Since 2019, Huawei’s been grappling with US sanctions that aim to restrict the Chinese company’s access to American technology. Huawei eventually lost access to critical global components required to make state-of-the-art processors for its smartphones, among other products. This lead Huawei to release outdated 4G phones such as 2023’s Mate X3 at a time when 5G phones had already hit the mainstream.
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