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With so many different options, it can be tricky to tell which ones are actually a good value, especially since carriers love to make bold claims about performance and coverage at different prices.
I’ve covered the wireless industry for over a decade and to help you narrow down the best unlimited data plans out there, I’m going to focus on the three major carriers: Verizon, T-Mobile and AT&T; combing through the multiple postpaid unlimited plans available to find the ones that provide the most perks and value for single lines and for families of four, so you can find the best plan for you and your budget.
Like its rivals, AT&T recently gave its plans a slight reshuffling and as well as some slight price hikes. Its cheapest Value Plus plan has been rebranded as “Value Plus VL” and could be the way to go if you need one line. You get unlimited talk, text and data and 5G access. There are no perks like a free streaming service subscription or hotspot data. Also new in the updated plan is the ability to add multiple lines to this plan should you need it, although all will need to be on Value Plus VL.
Suppose all you need is a simple unlimited plan from your phone. In that case, this one is about a dollar cheaper than T-Mobile’s Essentials Saver, $15 cheaper than AT&T’s Unlimited Starter SL (with this plan including 3GB of hotspot data) and $14 cheaper than Verizon’s Unlimited Welcome.
Because T-Mobile restructured its cheapest plans, this has gotten a bit more complicated. As mentioned above, both T-Mobile Essentials and Essentials Saver include unlimited talk, text and data for all the carrier’s base unlimited plans, including 5G access.
In short, if you need two lines, Essentials Saver is your best pick, while those looking for three or more lines may want to go with regular Essentials.
Two lines of Essentials Saver run $80 a month, while a similar offering from Verizon costs $110 per month and a similar deal from AT&T runs $120 a month. Three lines will also run $90 at T-Mobile for its regular Essentials thanks to a promotion, compared with $120 at Verizon (for Unlimited Welcome) and $135 at AT&T (for Unlimited Starter). The four-line option is now back to $100 at T-Mobile, thanks to a new promotion, compared with $120 at Verizon and $140 at AT&T.
For those comparing prices on multiple carriers’ websites, it’s worth keeping in mind that Verizon’s pricing by default factors in a switching promotional discount of $180 over three years for Unlimited Welcome or $540 if you’re getting Unlimited Plus. In both cases, it’s also assuming you aren’t getting a new phone when you switch.
To get the real numbers of Verizon’s plans make sure to add $5 per line to its Welcome prices and $15 per line for Plus. Our pricing above removes the Bring Your Own Device credit. Our pricing here also assumes no perks from Verizon.
As for T-Mobile, its prices also come with a couple of caveats: Unlike the carrier’s Go5G or Magenta plans, taxes and fees aren’t included in any of these Essentials prices, making the final total a little higher. All the deals also require that you set up AutoPay and paperless billing.
As mentioned, you may need to click “see more plans” and then “explore Essentials Saver plan” on T-Mobile’s site to get this option to appear if it doesn’t show up right away alongside the carrier’s other plans.
Verizon’s updated plans have replaced the carrier’s previous Welcome Unlimited offer with one named Unlimited Welcome. While the names are flipped, the core offer is still largely the same: There are no streaming perks like the Disney Bundle with this plan, no hotspot data and you can’t hop on Verizon’s fastest 5G networks (which it calls Ultra Wideband). You do get Verizon’s network for $120 a month for four lines, assuming you have automatic payments set up.
If you switch to Verizon and bring your own phone the carrier will give you $180 back over 36 months. This amounts to a $5 monthly savings and is why the carrier’s website may show you different pricing.
Compared with the competition, the Verizon plan is still $15 a month pricier than T-Mobile’s Essentials Savings plan for a single line, but it’s $20 a month cheaper than AT&T’s most affordable Unlimited Starter plan for a family of four. Those looking to save even more can combine the Welcome plan with Verizon’s other discounts for teachers, nurses, military and first responders.
This is a bit more complicated. Verizon used to be our pick with its Play More plan that bundled in the Disney Bundle (ad-free Disney Plus, ESPN Plus and Hulu with ads) and services like Google Play Pass or Apple Arcade into the plan’s sticker price.
Now the carrier has updated its wireless plans to remove perks like the Disney Bundle or Apple Arcade and Google Play Pass from being automatically included with its service. Even with its new plans, it’s still our pick for best perks, but this will require a bit more explanation.
Instead of automatically putting services in, it now offers a variety of perks at $10 per month, per perk, allowing users to pick and choose what they want. It also now allows its lower-cost plan — Unlimited Welcome — to participate.
Unlimited Welcome runs $65 per month for one line or $120 per month for four lines. You get unlimited talk, text and data but you don’t get access to Verizon’s fastest 5G networks (what it calls “5G Ultra Wideband”) or hotspot data. For that, you will need to step up to its pricier Unlimited Plus plan ($80 for one line, $180 for four lines).
Both the Welcome and Plus plans include the ability to add perks at that $10 per month rate. This includes the Disney Bundle (normally $15 per month), Apple One individual (normally around $17 per month), Apple Music Family (which can be shared with five people and normally runs $17 per month) and Walmart Plus (normally $13 per month, but also includes Paramount Plus Essential).
Other perks are available, including an additional 100GB of hotspot data (normally $45 per month), 2TB of Verizon’s cloud storage (normally $15 per month), three days of international data (what the carrier calls TravelPass — normally $10 per day).
All perks can be turned on or off at will, and you could forgo them entirely. You can even go with multiple perks on a single line if you want.
Whether this makes sense for your situation may require some time with a spreadsheet going through what services work for you and what you’re willing to pay for them. The savings could add up if you’re paying for some of these services directly, but it also could be more expensive than your existing plan.
It is also worth mentioning that Verizon allows you to “mix and match” lines, so if not everyone needs the faster 5G connectivity they could be on Unlimited Welcome while the one who does can go on Unlimited Plus.
AT&T allows something similar with its unlimited plans but at the moment, it no longer offers any streaming perks. To get T-Mobile’s perks, everyone has to be on the same plan.
If you wanted a cheaper way to save on one or two services like the Disney Bundle, you could have four lines for $120 per month, add the Disney perk for $10 and pay $130 per month for the whole package.
You can also combine these plans with Verizon’s other discounts for teachers, nurses, military and first responders to save a bit more.
T-Mobile’s new plans are also a bit complicated. For most people, T-Mobile’s Magenta and Magenta Max options are the better pick when it comes to looking for perks for one or two lines. They are cheaper than the new Go5G options and have most of the same features, except with a cheaper monthly rate ($70 for one line on Magenta, $120 for two lines and $85 for one line on Magenta Max, $140 for two lines).
You get less hotspot and international data with a Magenta plan compared to a Go5G option, and Magenta Max users also don’t get the same ability to upgrade to a new device after two years while taking advantage of T-Mobile’s “new customer” deals.
Thanks to T-Mobile offering a free third line on its Go5G options, those plans become cheaper and a better value compared to the Magentas if you need three or more lines.
Among the benefits of Magenta and Go5G ($75 per month for one line, $155 per month for four lines) are unlimited international data (albeit at slow “2G speeds”) when traveling in over 210 countries, an hour of in-flight Wi-Fi on a number of airlines and T-Mobile Tuesdays weekly giveaways and six free months of Apple TV Plus. T-Mobile will also include Netflix’s $15.49-a-month Standard with Ads plan (which allows for 1080p HD streaming on up to two screens at once), but you need to have at least two lines of Magenta or Go5G to be eligible.
Its pricier Magenta Max ($85 a month for one line, $200 a month for four lines) and Go5G Plus ($90 a month for one line, $185 a month for four lines) plans keep the Netflix subscription (even if you only have one line), includes a full subscription to Apple TV Plus, ups the hotspot data from 15GB on Go5G to 50GB per month on Go5G Plus, adds 5GB of high-speed international data and gives you unlimited Wi-Fi on a host of flights including those from American, Alaska Airlines, Delta and United. Go5G Plus also has 15GB of high-speed data in Canada and Mexico, compared to 10GB on Go5G.
T-Mobile’s priciest Go5G Next ($100 per month for one line, $225 per month for four lines) plans also now include Hulu (with ads). This plan also lets you upgrade your phone every year, although unless you really want Hulu or a new device you are probably better off on Go5G Plus.
Unlike its Essentials plans discussed earlier, T-Mobile also includes taxes and fees with the pricing of all of its Magenta and Go5G plans.