Samsung’s New S85D Entry-Level OLED TV Starts at $1,700 – CNET

Samsung is adding a new, more affordable series of OLED TVs to its lineup. The S85D will range from 55 to 77 inches, nearly mirroring what will be its closest OLED rival: the LG B4.

Samsung’s 55-inch S85D and LG’s B4 are priced the same at $1,700. If you’re looking for the 65- or 77-inch models, you’ll pay slightly more for the S85D than the B4. Full pricing comparisons for this year’s Samsung OLED TVs are listed below.