After its big public debut at CES 2022, the Chrysler Airflow Concept is back in black. A new ‘Graphite Concept’ riffs off of the white version of the electric vehicle that we saw in January and the brand hopes that it will signal a more flexible and customer-centric future ahead.
That sounds like a good plan considering that the Airflow Concept itself was about as vanilla as a new EV could get. Chrysler is hoping that this new concept’s Galaxy Black exterior paint, and its Cyprus Copper accent colors will really jazz fans up for the future.
“The Chrysler Airflow Graphite Concept, the latest version of our all-electric concept, represents the many possibilities on our brand’s road to an all-electric future,” said Chris Feuell, Chrysler brand CEO – Stellantis.
Related: Jay Leno Explains How The 1930s Chrysler Airflow Was Ahead Of Its Time
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“This new persona of the Airflow highlights the flexibility of the Chrysler brand’s future design direction and our ability to create personalities reflective of our diverse customers. As our brand evolves to offer a full battery-electric vehicle portfolio, we are completely rethinking and reinventing the customer experience,” he continued.
The current plan for Chrysler is to release its first EV by 2025, 100 years after the brand was founded. By 2028, it’s planning for its entire lineup to be fully electric. That means the brand has around three more years to get a better idea of what customers want and to put that information into a production vehicle.
Feuell also talked about how a new initiative aims to engage customers more effectively. “Project Ingenuity is an initiative in which we collaborate with customers on our future innovations and services, offering uniquely personalized and delightful customer experiences throughout the purchase, service, and ownership journey.”
There’s no doubt that Chrysler will need to entice more customers to buy in if they want to survive. After all, it has a deadline to revamp the brand or be done away with. Can the Airflow end up being the start of a new bright chapter for Chrysler? To us, a white version and a dark version are a far cry from some of the brands’ past successes.
