Here are five plans that could help fix one of America’s oldest brands
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Saving Chrysler was the theme of a recent question of the day and you folks were ready. The American brand has languished among many others under the Stellantis umbrella. Here are the top five ways to bring it back to its glory days according to you.
#5. “Products, products, products. Take care of the products, business will take care of itself,” says Juris Muris. That theme of focusing on quality and producing more available products is one that continues in other top comments.
#4. MarketAndChurch believes that the right move is to expand the brand to a full and complete lineup that’s the polar opposite of what Chrysler has now.
Included in their game plan is a move far above market from Dodge and it’ll need to be since “they wouldn’t be just a simple grille change, these would be models that would be developed from the ground up with totally different exteriors and interiors than the models they are based on.”
MAC theorizes nine different models including four SUVs, a large car, a large GT, a five-seater midsize EV, a sports car, and a luxury truck.
#3. Aim for an annual sales goal of 125,000 to 150,000 units says Phil McGraw. Return the Sebring. “I think there is a niche market there that they could tap into if they design it and price it right,” he states. Redesign the 300 and introduce the New Yorker as a top-end $50-$65k sedan.
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His overarching theme is as such: “I think that sure if you want sales go after SUVs and mass market items, but I would want Chrysler to be more for the people that I think have been left behind in this move toward crossover and SUVs.”
#2. Nihar says he was waiting for this question and he had a well-prepared and comprehensive answer. He will focus on supply chain issues and improving build quality. In terms of models, he has five in mind, a PT Cruiser revival, a mid-size crossover called the Crossfire, and a full-size sedan called the Imperial. He’d also continue on with the Pacifica and add a full-size van called the Town and Country.
#1. Lose the confusion, says Lee. Lean into the idea of beating Buick, which shouldn’t be too tough. Build some cars for popular segments. So it sounds like Lee wants to see a few more Chrysler crossovers. That’s perhaps the biggest takeaway here.
