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Genesis has finally brought the G90 flagship sedan to Europe in both short and long-wheelbase guises. The flagship luxury sedan is currently showcased at the Goodwood Festival of Speed and will be initially available upon request in Germany and Switzerland.

The current generation of the Genesis G90 debuted in Korea in 2021 before arriving in the US and Middle East in 2022. This year it is the Europeans’ turn to get a taste of the flagship Genesis sedan.

While the EU-spec G90 looks identical to the Korean-spec model from the outside, a lot of work that doesn’t meet the eye has been put into it. Lawrence Hamilton, Managing Director at Genesis Motor Europe said that they made “a significant investment developing and fine-tuning the ride, dynamics and feel of the G90” in order to meet “European tastes“. The executive added that European cars will be “luxurious specified”, and will come standard with the “very best and latest technology, luxury, and safety equipment”.

More: How Does The 2023 Genesis G90 Compare With Its Predecessors?

Genesis G90 Launched In Europe As An S-Class Rival

The EU-spec Genesis G90 will be available in short-wheelbase form with four or five seats, and in long-wheelbase form with four seats. The former measures 5,275 mm (207.7 inches) long, and the latter 5,465 mm (215.2 inches) thanks to the extra 190 mm (7.5 inches) added on its wheelbase. The captain chairs on the latter offer heating, ventilation, and massaging functions while featuring retractable footrests.

The company didn’t provide the technical specifications but the model is expected to get the twin-turbo 3.5-liter V6 engine. The mill produces 375 hp (279 kW / 380 PS) in standard form or 409 hp (305 kW / 415 PS) in the long-wheelbase AWD model thanks to the addition of the 48V e-Supercharger. Power is transmitted to the rear or to all four wheels exclusively via an 8-speed automatic gearbox.

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Interested customers in Germany and Switzerland can register their interest in the Genesis G90 through local websites. Further details and pricing will be announced soon. Rivals in Europe include the Mercedes S-Class, the BMW 7-Series, and the Audi A8.