Officials said the move will allow for an evolved dealer network that combines the best of Bugatti and Rimac with the scale of VW
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Volkswagen Group of America has signed up to import and distribute Bugatti and Rimac vehicles.
The deal was struck during Monterey Car Week and Volkswagen Group of America CEO Pablo Di Si said, “We’re thrilled to continue distributing Bugatti vehicles through our newly-signed agreements.” While French hypercars are nothing new, he noted the company is “excited that we will [now] import and distribute Rimac models through this collaboration, providing even more variety for our customers.”
More: Bugatti And Rimac Officially Joining Forces, Will Jointly Develop Future Models
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Volkswagen added the agreement “strengthens existing synergies between the pinnacle of the internal combustion engine world and the pinnacle of the electric vehicle world.” Furthermore, Sascha Doering’s role as COO of Bugatti America will be expanded to include Rimac.
Speaking of which, Bugatti Rimac CEO Mate Rimac remarked, “For both the Bugatti and Rimac brands, the U.S. is the strongest single market in the world, so it’s important that we curate a sales and ownership experience befitting the extraordinary cars that we’re delivering to customers.” He added the agreement will allow a “new dealer network in the States to evolve with the enormous experience and resources available to them, allowing us to combine all the best bits of a mass-market sales operation with the bespoke, customer-centric special touches that have become a hallmark of both Bugatti and Rimac brands.”
Of course, none of this is a surprise as the companies officially announced plans to join forces in 2021. As part of that effort, the Bugatti Rimac joint venture was formed with Rimac in the driver’s seat. This has paved the way for jointly developed models, which should result in cost savings for both automakers.
