Bugatti Owners Show Off Their Wealth In The Most Flamboyant Of European Tours

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Bugatti Veyron and Chiron owners are a very, very wealthy bunch and a number of them recently gathered together in France’s Basque Region for the firm’s 2023 European Grand Tour. Think of the event as the Bugatti equivalent to the Gumball 3000, albeit much posher and without the same tomfoolery.

This year’s event attracted no less than 28 of Bugatti’s finest modern cars, including the Veyron, Chiron, Divo, and even the one-of-one Chiron Profilée which sold for an incredible €9.79 million ($10.6 million) at a public auction earlier this year.

Things kicked off in the French city of Biarritz and an overnight stay at Hôtel Du Palais which was built in the mid-1800s by Napoleon III and served as the summer residence of his wife. The fleet of incredible hypercars then hit the road, winding around the Bay of Biscay before heading into Spain and stopping at the Chillida Leku museum. The tour later headed to the hillsides around the bay before arriving back at Hôtel Du Palais.

Read: This Is The Bugatti Designer Who Hand Sketched The Chiron Super Sport ‘Golden Era’

For the second day, participants barrelled towards the Atlantic Pyrenees to the Roncevaux Pass, stopping in Etxarri Aranatz for lunch, and then crossing the peaks of France and Spain to their next stop at Marqués De Riscal Hotel in the la Rioja Alavesa wine region.

While we suspect that very few Bugatti owners ever take their vehicles to the racetrack, the tour did include a stop at the Navarra Circuit where they were able to push their cars to the limit. The trip ended the following day with a final drive through the Basque Region and a stop at the Guggenheim Museum in Bilbao, Spain.

The array of Bugatti models that participated in the event is quite extraordinary. While the Chiron Profilée was no doubt the highlight, other examples that caught the eye included a bright yellow Divo and a one-off Veyron Grand Sport Vitesse with a Transformers-inspired blue paint scheme.