There are a lot of smart TV platforms to choose from, but one of the best is Roku, and it’s one of our favorite streamers of 2023. Of course, you could also buy a TV with Roku installed, and there are many great options for that. To that end, CNET’s shopping experts have been working around the clock to find all the best early Black Friday deals, including on Roku streaming devices and TVs.
Many retailers start “Black Friday” sales as early as Halloween, or even earlier. The quality of deals can vary early on, but as November progresses, many of the deals are as good as the deep discounts you’ll see during Thanksgiving weekend. See the best Black Friday deals we’ve found, and keep up with all the latest deals with our full Black Friday live blog coverage.
Roku’s Black Friday sale officially kicked off Nov. 12, taking up to $20 off its own top-rated streaming devices like the Express 4K Plus and Streaming Stick 4K. And you’ll find even more deals at other retailers like Amazon, Walmart and Best Buy, which are also offering some serious savings on Roku smart TVs. You can also check out our roundup of the best Black Friday TV deals for a few more options.
If you do end up going for a Roku device, take a look at these 11 little-known Roku tricks.
These are our absolute favorite Black Friday Roku deals
The Roku Express 4K Plus is our overall favorite streaming device of 2023, and right now you can pick it up for just $25 — only a $1 more than the all-time low price. It supports 4K content and comes with Roku’s voice remote for easy hands-free control.
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At 40 inches, this is probably one of the cheapest high-quality smart TVs you’ll find with Roku on it. The Select Series runs an FHD resolution, and while it doesn’t support HDR, it is compatible with Apple HomeKit, Amazon Alexa and Google Assistant, so it’s very convenient and easy to use regardless of what ecosystem you’re in.
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If you’re willing to spend a little extra, the S4 Series from TCL packs in a lot more features besides a 50-inch screen, a 4K resolution and HDR. For example, you get the upgraded HDR10 and HLG, the latter of which is an HDR standard some broadcasters use, especially in sports. It also has a game mode that lowers latency and input lag, so it’s great for gaming on a PC, Series X or PlayStation 5.
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Black Friday Roku streaming device deals
Black Friday Roku TV deals
Is Black Friday the best time to buy a Roku device?
Black Friday/Cyber Monday is the best time of the year to pick up electronics, and that includes things like Roku streaming devices and Roku TVs. Also, many retailers have decided to make all of November a Black Friday sale, so you don’t have to wait until the actual Black Friday and Cyber Monday weekend.
Where is the best place to buy a Roku device during Black Friday?
The big retailers like Amazon, Best Buy and Walmart are likely going to be the best places to check, especially if you plan to get a Roku TV. You’ll also likely find great deals on Roku’s own site for its streaming devices, which we’ve linked at the top, so be sure to take a look there as well before making any final decisions.
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