Mazda 6e Trademark Hints At An Electrified Future For The Midsize Sedan

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The Mazda6 will soon bow out of production in Japan but a new Mazda 6e trademark application in Europe fuels the rumors for a potential return of the model, probably in electrified form.

Mazda has never used the “e” moniker next to a model code, limiting its appearance in the “e-Skyactiv” range of electrified powertrains. However, the naming strategy could change, as Mazda inevitably expands its range of EVs, hybrids, and PHEVs. Another interesting bit is that the filing for the Mazda 6e has a space between the brand and the model name, unlike the existing non-SUV lineup (Mazda2, Mazda3, and Mazda6).

More: Mazda6 May Return With RWD And Inline-Six After All Thanks To SUVs

Besides the Mazda 6e moniker, the automaker also trademarked the 6e emblem featuring a metal-style gradient, consistent with its style guide. Both filings were published on March 18 on the European Union Intellectual Property Office website. Unfortunately, they don’t include other bits of information, so we can only speculate about their possible future use.

Will Mazda Make A New 6?

During the past few years, there have been many reports about the future of the Mazda6, based on contradicting comments by Mazda officials. The latest rumors from Japan suggest that there will be a new generation of the Mazda6, allowed by the success of the brand’s SUV lineup. The new Mazda6 could share the RWD / AWD underpinnings with the Mazda CX-60, making it compatible with both ICE and PHEV powertrains.

Even though the recent trademarks were filed in Europe, the new Mazda6 will reportedly be focused on the North American market, where it could rival premium sedan offerings like the BMW 3-Series and the Mercedes-Benz C-Class.

The outgoing third-generation Mazda6 enjoyed a long lifecycle, as it was first introduced in 2012, followed by facelifts in 2015 and 2018. The model was discontinued from North America in 2021 and was dropped from the UK lineup in 2023. While it remains on sale in certain markets including Australia and Japan, it will be discontinued soon as the end of production is scheduled for April 2024.

H/T to Auto Guide