While grew sales by over 20 percent to start the year, Acura struggled, and its sales slid nearly 10 percent
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- Overall Honda sales surged 20.9% in Q1 2024, with the Civic leading the charge with a 36% increase. The CR-V also saw impressive growth of over 41%.
- While Honda thrived, Acura saw a 9.2% decline in sales. This slump was driven by a drop in demand for the Integra (-15.8%), TLX (-29.3%), and MDX (-26.8%).
- The RDX was the only Acura model to experience positive sales growth in Q1, with a significant increase of 48.6% compared to the previous year.
Sales of the Honda Civic are on the rise at the beginning of the year, but its chassis mate, the Acura Integra, is experiencing less favorable results. Unfortunately for the near-premium brand, this mirrors a broader trend of declining sales in Q1 2024.
In all, Honda managed to move 61,929 Civics in the first three months of the year, 36 percent more than it did in 2023, when it sold 45,548 vehicles. That growth made the Civic the second-best performing vehicle in Honda’s lineup, behind only the CR-V.
Read: Honda Put An 800-HP INDYCAR Hybrid V6 Under A CR-V Shell
The crossover also celebrated a strong start to the year, with sales growing by over 41 percent, to a total of 95,038. Although deliveries for the Accord were down 2 percent, the 41,927 examples that left the showroom made it the third-best performing vehicle in the lineup.
Both the Accord and the CR-V were helped mightily by their optional hybrid powertrains. Their strong sales helped the automaker sell a total of 61,915 electrified vehicles, 25.5 percent more than it did a year ago, and led to Honda’s best-ever Q1 performance for hybrid vehicles.
Honda Brand Sales, Q1 2024
Brand-wide, Honda managed to sell 303,451 vehicles to start the year. That was an impressive 20.9 percent improvement over a year ago, when it sold just 251,042 vehicles. It’s also much better than the Acura brand is doing.
On the other hand, Acura sold just 30,373 vehicles in the first quarter of 2024, 9.2 percent fewer than it did a year earlier, when it moved 33,465 vehicles. As mentioned above, that was due to waning interest in the Integra (-15.8 percent), the TLX (-29.3 percent), and even the MDX (-26.8 percent).
In fact, the only Acura whose sales improved in early 2024 was the RDX. Americans bought 10,117 of the SUVs, 48.6 percent more than they did a year ago, when they sold just 6,809 examples of the vehicle. That made this its best-ever Q1.
There is a faint silver lining for Acura enthusiasts, though. Despite the overall decline in sales, 12 percent of all Integra buyers opted for the high-performance Type S trim. That’s something.
