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A lot of cars can be described as stylish, but a new study has revealed the most eye-catching vehicles using eye-tracking technology.

Released by AutoTrader UK, the study saw 32 people shown 40 images of popular vehicles in various categories.  As the images were shown, the “participants’ eye movements were tracked and recorded to show the average time it took to fixate on each car image, as well as the average time spent looking at each image. These times were then combined using an equal weighting formula to assign a score out of 100 for each car, allowing them to be ranked according to which ones participants’ eyes were drawn to the fastest, and which ones held their gazes for the longest.”

Most Eye-Catching Cars Overall

Rank Car Fuel Type Average Time
Spent (Seconds)		 Average Time
to First Fixation (Seconds)		 Eye-Catching Score
1 Porsche 911 Petrol 2.51 2.51 91%
2 Lexus LC500 Petrol 1.93 2.06 88%
3 Ferrari F40 Petrol 2.05 2.18 88%
4 Porsche Taycan Electric 5.63 3.09 86%
5 BMW 3 Series Diesel/Petrol 4.27 2.79 84%
6 Tesla Model 3 Electric 3.86 2.25 84%
7 Lamborghini Urus Petrol 2.40 2.95 83%
8 Volvo XC40 Petrol 3.18 2.09 82%
9 Bugatti Veyron Petrol 1.40 2.05 78%
10 Mercedes-AMG GT Petrol 2.00 3.00 74%
11 Audi R8 Petrol 2.03 3.08 74%
12 Volkswagen Golf Diesel/Petrol 2.26 2.10 71%
13 Hyundai Tucson Petrol 2.45 2.27 70%
14 Mercedes A-Class Diesel/Petrol 2.62 2.39 70%
15 Toyota Yaris Petrol 1.56 1.89 68%
16 Land Rover Defender Diesel/Petrol 3.38 3.32 68%
17 Lotus Emira Petrol 1.74 3.25 66%
18 McLaren 720S Petrol 1.34 2.70 65%
19 BMW i8 Petrol 1.65 3.25 64%
20 MG4 EV Electric 2.11 2.49 64%

With that basic primer out of the way, lets jump into the results.  The Porsche 911 was determined to be the most eye-catching overall as it scored a 91% and people spent an average of 2.51 seconds looking at it.

The Porsche was closely followed by the Lexus LC and Ferrari F40, which both had an eye-catching score of 88%.  Luxury and exotic brands dominated the overall top 20 list and it’s not until you get to the 12th place Volkswagen Golf that a mainstream brand makes an appearance.

Most Eye-Catching Electric Vehicles

Rank Car Average Time
Spent (Seconds)		 Average Time
to First Fixation (Seconds)		 Eye-Catching Score
1 Porsche Taycan 5.63 3.09 86%
2 Tesla Model 3 3.86 2.25 84%
3 MG4 EV 2.11 2.49 64%
4 Kia EV6 2.64 2.91 62%
5 MINI Electric 1.91 2.59 60%
6 Audi e-tron 2.58 3.07 60%
7 Polestar 2 2.09 2.99 56%
8 Vauxhall Mokka Electric 1.39 3.07 49%
9 Volkswagen ID.3 1.39 3.52 44%
10 Renault ZOE 1.10 3.57 41%

The small study found that the Porsche Taycan was the most eye-catching electric vehicle with a score of 86%.  People spent an average of 5.63 seconds looking at it and that appears to be the longest time in the study.

Following in a relatively close second place was the Tesla Model 3, which had a score of 84%.  The MG4 EV came in a distant third with 64% and it beat the Audi e-tron, Kia EV6, and Volkswagen ID.3.

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Most Eye-Catching Supercars

Rank Car Average Time
Spent (Seconds)		 Average Time
to First Fixation (Seconds)		 Eye-Catching Score
1 Porsche 911 2.51 2.51 91%
2 Lexus LC500 1.93 2.06 88%
3 Ferrari F40 2.05 2.18 88%
4 Lamborghini Urus 2.40 2.95 83%
5 Bugatti Veyron 1.40 2.05 78%
6 Mercedes-AMG GT 2.00 3.00 74%
7 Audi R8 2.03 3.08 74%
8 Lotus Emira 1.74 3.25 66%
9 McLaren 720S 1.34 2.70 65%
10 BMW i8 1.65 3.25 64%

The study grouped the aforementioned Porsche 911, Lexus LC, and Ferrari F40 in the supercar category. They were followed by the Lamborghini Urus and Bugatti Veyron, which had eye-catching scores of 83% and 78% respectively.  This put them ahead of the Audi R8, Lotus Emira, and McLaren 720S.

In the “everyday car” category, the BMW 3-Series came out on top with a score of 84%.  Study participants looked at it for an average of 4.27 seconds, which was the most in the class.

Following closely behind was the Volvo XC40 with a score of 82%.  Then came the aforementioned Golf at 71% as well as the Hyundai Tucson and the Mercedes A-Class, both at 70%.

Most Eye-Catching Everyday Cars

Rank Car Average Time
Spent (Seconds)		 Average Time
to First Fixation (Seconds)		 Eye-Catching Score
1 BMW 3 Series 4.27 2.79 84%
2 Volvo XC40 3.18 2.09 82%
3 Volkswagen Golf 2.26 2.10 71%
4 Hyundai Tucson 2.45 2.27 70%
5 Mercedes A-Class 2.62 2.39 70%
6 Toyota Yaris 1.56 1.89 68%
7 Land Rover Defender  3.38 3.32 68%
8 Audi A3 2.13 2.59 61%
9 MINI Cooper 1.48 2.17 61%
10 Nissan Qashqai 2.00 2.60 60%