Those behind secondary marketplace Altr thought of a unique way to stand out during the Monaco Grand Prix
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3 hours ago
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by Brad Anderson
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Every year, the Monaco Grand Prix attracts a dizzying number of high-profile celebrities, multi-millionaires, and billionaires. In fact, it has become one of the go-to events for these people to flash their wealth and for this weekend’s race, the harbor was filled with dozens of massive privately-owned superyachts. Of them, there was one that really got automotive enthusiasts talking.
This particular superyacht was brought to the Monaco Grand Prix by Altr, a secondary marketplace where small ‘fragments’ of rare collectibles and vehicles can be purchased. For example, a Rolex Daytona 6265/8 was recently sold and split into 500 fragments, meaning any collector can purchase as little as 1 fragment, or 0.2% of the watch.
Read: The Very First 24-Cylinder, 4,000-HP Tecomar Lamborghini 63 Superyacht Lands In America
For the F1 extravaganza, Altr partnered with Italian luxury car dealership Car & Car and loaded a rare Ferrari F40 onto the front deck of the yacht. The yacht then explored the Mediterranean before arriving at its parking spot in the tiny principality’s marina.
As you can imagine, having a bright red F40 sitting on the deck of the yacht made it stand out from all others in Monaco. Of course, it’s not particularly practical as the legendary supercar had to be craned onto the yacht and obviously couldn’t be driven once it had been positioned in place.
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A staggering array of yachts were present throughout the weekend. One of the largest of them all is dubbed Octopus and is a 126.2-meter vessel that was recently used on a trip around Antarctica. It can accommodate up to 26 guests and is available to charter for an eye-watering $2.2 million per week. The yacht used by Altr is known as Quinta Essentia and is a 55m yacht available to charter from €280,000 ($300,000) per week.
