Ford announced price reductions for its Ford F-150 Lightning electric pickup truck on Monday, thanks to improvements in manufacturing efficiency and increased production capacity.
After temporarily closing its Rouge Electric Vehicle Center in Michigan earlier this year for upgrades, Ford is bringing the plant back online. The facility’s increased production capacity, efficiency improvements and the falling cost of raw battery materials have allowed the automaker to scale production of its F-150 Lighting electric pickup to an estimated annual run of 150,000 trucks — nearly triple the previous rate — and to reduce prices across all trims to a level closer to (but still higher than) the initial launch MSRP.
The entry-level 2023 Ford F-150 Lightning Pro work truck now starts at $51,990, including the requisite $1,995 destination and delivery charge. That’s a reduction of $9,979 from the bottom line before taking into account any federal or state EV incentives or rebates. The F-150 is one of only a handful of EVs eligible for the Inflation Reduction Act’s $7,500 tax credit, bringing the adjusted starting price to around $44,490, all said and done.
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