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The Toyota Crown Sport has made its debut in the Japanese market, joining an extended lineup of electrified models under the Crown badge. This SUV reflects the sporty design of the concept unveiled last year and offers both self-charging hybrid and plug-in hybrid powertrain choices.

Many will point out the similarities between the Crown Sport with the Ferrari Purosangue in terms of their low hatchback-style silhouettes and the slim LED headlights hugging the nose. Toyota’s hammerhead face is a common feature among the Crown series, also adopted by the latest Prius and the bZ range of EVs.

The profile of the Crown Sport is characterized by the sculpted bodywork and the toned-up rear fenders, highlighting the 21-inch alloy wheels. The rear end is equally sporty with horizontally arranged LED taillights, a narrow and heavily inclined windscreen, plus vertical outlets on the rear bumper.

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More: 2024 Toyota Crown Sedan FCEV Makes Its Public Debut In Japan

The Crown Sport measures 4,720 mm (185.8 inches) long, 1,880 mm (74 inches) wide, and 1,565 mm (61.6 inches) tall. This makes it 260 mm (10.2 inches) shorter, 40 mm (1.5 inches) wider, and 25 mm (1 inch) taller than the Crown Crossover.

The SUV provides customers with a selection of six exterior colors and five bi-tone combinations. These choices can be paired with the new interior option in Sand Brown and Black. If the dashboard featuring the 12.3-inch infotainment touchscreen looks familiar, it’s because it closely resembles the one found in the Crown Crossover.

Designers placed a strong emphasis on facilitating easy entry and exit. This was achieved through a combination of a high hip point, well-designed rocker panels, and rear door trim that enhances leg movement. Additionally, the Crown Sport introduces Toyota’s “sound-regulating ceiling,” which helps maintain a quieter cabin environment for improved communication among passengers. The vehicle is equipped with the latest iteration of Toyota’s Safety Sense ADAS suite, including features like Proactive Driving Assist and Toyota Teammate Advanced Drive for assistance in traffic congestion.

The Toyota Crown Sport will come with a choice of two powertrain options. The first is the self-charging hybrid, utilizing the 2.5-liter E-Four Parallel Hybrid System from the Crown Crossover. It delivers a combined output of 231 hp (172 kW / 234 PS) sent to all four wheels through an electric 4WD system. Regarding the plug-in hybrid, Toyota hasn’t disclosed specific details but mentioned it would feature an extended electric vehicle (EV) range thanks to a new “large-capacity lithium-ion battery” that won’t encroach on cabin space.

According to the Japanese carmaker, the TNGA platform underpinning the Crown Sport has been finely tuned to deliver an “enjoyable driving experience,” emphasizing the connection between the driver and the vehicle. To enhance its agility, the SUV features the Dynamic Rear Steering (DRS) system.

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Pricing and availability

The Toyota Crown will be built at the Tsutsumi Plant in Japan, targeting a monthly production volume of 700 units. Initially, it will be offered in a single Hybrid Sport Z grade, priced at ¥5,900,000 ($39,620). Orders are currently being accepted in Japan, with the first deliveries of the hybrid variant scheduled for November, followed by the plug-in hybrid in December.

The Crown lineup will further expand with the introduction of the Crown Sedan in November and the Crown Estate (a large SUV) in 2024, joining the existing Crown Crossover.

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