Bowers & Wilkins plans to produce just 60 McLaren-inspired examples of its wireless speaker, the Zeppelin, to celebrate the automaker’s 60 years of existence
October 11, 2023 at 18:34
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Since 2015, the sound systems for McLaren cars have been developed by speaker experts Bowers & Wilkins. In honor of that relationship, the audio company has released a new McLaren-branded edition of its wireless speaker.
Dubbed the Zeppelin because of its shape, now that it’s finished in Papaya orange, Americans may be tempted to call it the football. Whatever the speaker reminds you of, the shape is intentional, and allows Bowers & Wilkins to fit “reference quality drive unit technologies” into dedicated left and right speaker assemblies. They bracket a central subwoofer that helps provide room-filling sound, the manufacturer claims.
For the McLaren edition, the speaker will be finished in Papaya Orange or Galvanic Grey, a nod to the brand’s legendary racecars. At the back, a Speedy Kiwi pays homage to Bruce McLaren, the automaker’s founder.
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“We are thrilled to unveil the next installment of our partnership with Bowers & Wilkins – the new Zeppelin McLaren Edition wireless speaker,” said George Biggs, McLaren’s chief sales and marketing officer. “Both brands share a relentless commitment to pushing boundaries, be it in automotive engineering or audio excellence. Now, fans of both brands can extend the renowned audio experience from our cars to the home.”
Just 60 examples of the Zeppelin McLaren Edition will be sold, to celebrate the brand’s 60 years of existence. If you want to buy one, you’ll have to know how to find your local McLaren dealership, because they will be exclusively sold there.
“I am thrilled to introduce the latest addition to our expanding product portfolio developed in collaboration with our partners at McLaren Automotive,” said Dan Shepherd, VP of licensing and partnerships at Bowers & Wilkins. “The Zeppelin McLaren Edition joins the highly successful Px8 McLaren Edition [headphones], creating a uniquely appealing and innovative wireless product range that I’m sure will find eager buyers amongst both fans of McLaren and fans of Bowers & Wilkins alike.”
The Bowers & Wilkins Zeppelin McLaren Edition hit stores on October 11, and is priced at $899/€899/£799.
