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The BMW XM has divided opinion from the moment it was launched and in an effort to entice more buyers into the brash SUV, BMW is offering a discount of up to $9,900 in the United States.

A bulletin sent to BMW dealers last week reveals that those who get financing through BMW Financial for the XM will receive a $9,900 ‘Loan Credit,’ helping to make the $159,995 starting price a little more palatable. Interestingly, shoppers don’t have to get the XM through BMW Financial for the discount as they are eligible for a ‘Non FS Credit’ worth $9,900 should they choose to buy it.

Cars Direct notes that this deal will likely tempt some consumers away from leasing the XM where they could receive a $7,500 discount.

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 Would A $9,900 Discount Convince You To Buy A BMW XM?

The BMW XM hasn’t been selling in particularly huge numbers in the U.S., not that anyone thought it would. In the first quarter of this year, 434 examples were sold across the country. Sales then jumped to 762 units in Q2 before dropping back down to 443 units in Q3. The German car manufacturer has not yet published global XM sales figures for the first nine months of the year but during the January-June period, we do know that 2,484 units were sold around the world. This figure includes sales of the entry-level 50e with its inline-six, the regular XM, and the flagship XM Label Red.

Watch: The 2023 BMW XM Fares Surprisingly Well In The Moose Test

Driving the base XM 50e is a 3.0-liter inline-six petrol engine coupled to an electric motor to make for a combined 469 hp and 516 lb-ft (700 Nm) of torque. This model is targeted towards markets where larger-capacity engines are taxed more heavily and is not available in the U.S. The U.S. range starts with the regular XM powered by a 4.4-liter twin-turbocharged V8 with an electric motor making a combined 644 hp and 590 lb-ft (800 Nm). The XM Label Red turns things up to 11 with 738 hp and 738 lb-ft (997 Nm).

 Would A $9,900 Discount Convince You To Buy A BMW XM?