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Many automakers believe that electric vehicles represent the future of the automotive industry, and have therefore designed them to be as futuristic as possible. That’s all well and good for a premium brand, but the newly revived Scout brand wants its vehicles to be more rugged, so it’s focusing on the joy of the mechanical, instead.

That will mean that Scout’s vehicles will have real door handles, not buttons that provide access (until something goes wrong). In addition, the new EVs will bring back Scout’s “iconic” fold-down windshield.

As a result, Scout’s first vehicles, an as yet unnamed SUV and a pickup, will have an upright design, company CEO, Scott Keogh, told The Verge at a groundbreaking event at the company’s future factory in South Carolina. “It’s not a jelly bean,” he added.

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Scout’s vehicles will also differ from other EVs in their implementation of tech. Not only does that mean that the company believes “in chunky buttons,” it means that it is focusing on functional tech rather than high tech.

Read: Scout Motors To Reveal First Electric SUV This Summer

 Scout EVs Will Be Rugged And Have Chunky Buttons, Start At $50,000

The automaker’s first electric vehicles will launch with a simple tech setup to streamline production, and engineers will be testing wiring harnesses and other elements to ensure that they function correctly right off the bat. That means that the vehicles won’t rely on fancy driver assistance systems, though they will be compatible with over-the-air updates to allow the company to release new features as they become available.

Indeed, Scout’s old-school, rugged attitude will be represented in its badges, which will look the same as those that the company’s vehicles wore in the ’70s. However, that doesn’t mean that everything about the vehicles will feel old.

Koegh explained that the company’s attitude towards tech is that it should be used where it’s useful, and invisible everywhere else. Keeping things simple will also help keep things cheaper. The automaker told Autonews that it’s aiming for a starting price of $50,000 for its upcoming SUV.

Scout will also be collaborating with other companies to help it appeal to customers who are becoming alarmed at the high price of EVs. Although it will be a completely separate brand from VW, it will use its parent company’s next-gen battery cells, which will be made in Canada, and will go into a wide variety of Volkswagen Group brands. To ensure it’s a great off-roader, Scout is getting help from Magna Steyr, which also assembles the Mercedes G-Class.

Unfortunately, we’ll have to wait until 2026, when production officially kicks off, to truly know how well Scout has managed all of its ambitions. However, we should get our first look at how things are going when the company unveils its first vehicle this summer.

 Scout EVs Will Be Rugged And Have Chunky Buttons, Start At $50,000

Lead illustration by Josh Byrnes / Carscoops