BMW’s electric lineup is speaking to American buyers, who bought over 10,000 EVs from the brand in the first quarter of 2024
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- BMW sold 10,713 all-electric i4s, i5s, i7s, and iXs in the first quarter of 2024.
- The automaker’s SUV sales suffered as the X5 had a tough start to the year.
- Mini is struggling, and every single one of its vehicles is selling in lower numbers than they were a year ago.
With the debut of the i5, BMW’s electric vehicle fleet in the U.S. has expanded to four models. This strategic move paid off handsomely, with the brand experiencing an impressive 62.3% surge in EV sales compared to the same period last year.
In total, BMW moved 10,713 units of its i4s, i5s, i7s, and iXs during the first quarter of 2024. This translates to electric vehicles comprising an impressive 12.7% of the German carmaker’s total sales, with Americans snapping up 84,475 BMWs overall during that timeframe.
Read: BMW Thinks Its High-End EVs Are Immune To Electric Downturn
The inclusion of electric vehicles significantly contributed to BMW’s overall quarterly performance. Compared to Q1 2023, when it sold 82,466 vehicles, BMW saw a 2.4% increase in sales this year. BMW North America CEO Sebastian Mackensen credited this success to the brand’s diverse lineup, encompassing EVs, hybrids, and internal combustion vehicles.
“We’re off to a good start in 2024 and confident that the quality of our vehicles and diversity of our product lineup will continue to drive our success,” said Mackensen. “Not only do we offer BMW customers the ability to choose the vehicle and drivetrain that best suits their needs, but through our nationwide dealer network, we also ensure a premium customer experience.”
BMW USA Sales Q1 2024
Interestingly, BMW saw a more significant improvement in passenger car sales compared to SUV deliveries during the quarter. While passenger car sales (BMW places the X1 and X2 in this category) increased by 8.2 percent, sales of other X series vehicles declined by 2.4 percent.
While the X1’s strong performance, with an increase of 89.6 percent for the quarter, contributed significantly to the car segment, BMW also experienced strong demand for the 2 Series. The company sold 3,538 units of the compact sedan and coupe (despite sharing a name, these models are entirely unrelated), representing a staggering 155.8 percent increase compared to the previous year.
On the other hand, sales of the X4, X5, and X6 all fell in Q1. However, the X3 became BMW’s best-selling vehicle, thanks to having been chosen by 9.1 percent more buyers than a year ago.
Over at Mini, the picture was a little more grim. In the midst of introducing a new lineup of vehicles, the British brand will likely want to forget the quarter, as sales were down for every single model in its portfolio. Overall, the automaker sold 12.6 percent fewer vehicles this year compared to the same period last year.
