The electrified performance sedan allegedly records “close to zero” sales in some cases, not being able to keep up against the less powerful but cheaper BMW M3 rival
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Nearly a year has passed since the introduction of the Mercedes-AMG C63 S E Performance, and only a matter of weeks since its market release in Germany. However, reports filtering in from local dealers regarding the sales of this new model sound disheartening, according to German media.
This performance pinnacle within the C-Class lineup, which notably swapped out the twin-turbo V8 for a four-cylinder PHEV powertrain, finds itself grappling against the six-cylinder BMW M3. This challenge isn’t solely due to its reduced cylinder count but also stems from a noticeable disparity in pricing.
Affalterbach’s engineering team had been optimistic that potential buyers would overlook the reduced cylinder count in the new generation C63 S, presuming that the augmented power and advanced technology would enhance its appeal. Regrettably, this anticipation seems to have missed the mark, particularly based on observations from its domestic market in Germany.
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Based on information gathered from German dealers, MB Passion Blog reports that orders for the electrified performance sedan are currently hovering “close to zero”. Dealers are of the opinion that the subdued interest in the C63 S stems from the fact that its BMW rival offers superior value in terms of powertrain, pricing, and premium quality.
More Power Is Not Always The Answer
The C63 S E Performance makes a combined 671 hp (500 kW / 680 PS) from a turbocharged 2.0-liter four-cylinder and a rear-mounted electric motor, making it the most powerful C-Class ever made. This number represents a healthy boost compared to its predecessor’s twin-turbo 4.0-liter V8 that produced 500 hp (380 kW / 510 PS).
More: Mercedes-AMG C63 S E Performance Costs Over $15k More Than A BMW M3 In Germany
Nevertheless, figures are not the sole consideration, as the V8 undeniably emitted a significantly more appealing sound, while the electric assistance in the PHEV variant tapers off past the 200 km/h (124 mph) threshold. Adding to this, the PHEV is also a lot heavier, tipping the scales at 2,129 kg (4,694 lbs) compared to 1,690 kg (3,726 lbs) of its ICE-only predecessor.
Cutting-Edge Technology Is Expensive
In Germany, the Mercedes-AMG C63 S E Performance currently starts from €114,888.55 ($126,037), whereas the comparable BMW M3 Competition xDrive from a more reasonable €100,300 ($110,032). The notable difference of €14.6k ($16k) between the two options renders the inline six-powered BMW more desirable despite making a full 168 hp (125 kW / 170 PS) less than the electrified AMG.
