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VW has dropped an intriguing teaser video of an unnamed model that it will bring to CES this week. While the car manufacturer hasn’t confirmed the identity of the vehicle in question, could be the facelifted Golf that we’ve known about for quite some time.

The teaser shows a “near-production vehicle” and offers us a glimpse of the hatchback’s rear end. You’ll notice the car is bathed in an intriguing wrap combining elements of blue, punk, and purple. One of the sleek taillights is also visible, complete with striking LED signatures and radically different than those of the current Golf.

Read: 2025 VW Golf Readies 50th Birthday Bash With Facelift Debut In January

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Additionally, we can see that the car has a subtle rooftop spoiler and a rear wiper. While all of these elements are intriguing, the most interesting aspect of the car is the illuminated elements on the rear window reading ‘AI on board.’

CES is best known as the automotive event to debut new technologies and with artificial intelligence becoming more mainstream, it’s hardly a surprise that VW is bringing an AI-equipped vehicle to the show. As for what kind of AI system is found within the car pictured remains a mystery. If we were to guess, we’d say the car may be equipped with an updated infotainment system that uses AI in some form, perhaps like a virtual assistant.

Mercedes-Benz has confirmed it is developing such a system and has confirmed that it’ll debut at CES too so it would only make sense for its crosstown rival to do the same.

It’s worth mentioning that it is entirely possible the car depicted in this teaser is not the facelifted Golf 8 but instead a different VW model. The carmaker has previously confirmed that the facelifted Mk8 Golf will debut at the end of January during an event that also helps to celebrate the 50th anniversary of the Golf.

VW Is Bringing Some Intriguing AI Tech To CES
VW Golf facelift teaser