Huge price reduction makes hydrogen sedan almost as affordable as a Corolla, but limited refuelling options mean it won’t suit everyone
https://www.carscoops.com/author/chris-chilton-cc/
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by Chris Chilton
6 hours ago
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Tesla has caused a few bargain hunters’ jaws to drop over the last year or so with its aggressive price cuts, but a few grand off the price of a Model Y is nothing compared with the deal Toyota currently has running on its hydrogen-powered Mirai.
The Mirai usually costs $67,115 plus destination in Limited trim, the fanciest of the two grades available, but Toyota dealers are reportedly offering $40,000 discounts on the sedan, bringing the price down to just over $27k, effectively making it as affordable as a well-specced Corolla, Cars Direct reports.
Toyota had previously offered a $30k discount, which seemed insane enough, but this latest deal makes that one look almost inconsequential. And buyers are still entitled to the same $15,000 fuel card, plus zero percent financing, making this sound like a very tempting package.
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Related: 2024 Toyota Mirai Gets Extra Safety Tech But Costs $1,500 More
There are, though, a few asterisks you ought to know about, one of which relates to the fact that Toyota is only applying the rebate to 2023 models held in dealer stock, not the latest 2024 version. And in case you’re wondering, no, you can’t also get $40k off the price of the entry-level $50,190 Mirai XLE. Perversely, when you factor in the $22k discount you can get on an XLE it still comes in more expensive than the better-equipped Limited.
But the biggest asterisk is that you need to check you’ve got somewhere to refuel a Mirai before you get too giddy at the thought of the huge savings on offer. And if fueling was difficult before, it’s a whole lot more difficult now. The Mirai is only sold in California where most of America’s small number of hydrogen filling stations are located, and Shell recently announced that it would be closing seven of its 55 spots in the state due to supply issues.
Would the huge discounts being offered on the Mirai be enough to persuade you to put up with the potential logistical issues involved in running a hydrogen car?
